Business Transformation & Go-To-Market

Perfect Solutions
for Real Market Conditions

Our current portfolio has evolved from this mindset. Our portfolio is continuously expanding, with new partner companies joining our network.

The long-established trust and the personal, seamless collaboration form the backbone of PHARMALIZED®'s services..

Business Transformation

Die PHARMALIZED® Business Transformation Business Transformation Services prepare companies for the future: efficiency, competitiveness, and strategy are purposefully improved through innovative changes in processes, technologies, and corporate culture.

Our Service Offering in Business Transformation Services:

Analysis & Strategy

Together with you, we assess the current status, identify areas for improvement, and develop tailored solution models.

Organizational Development

We collaboratively restructure teams, introduce modern working methods, and adapt organizations flexibly.

Process Optimization

Analysis, design, and implementation of new and more efficient business processes ensure sustainable success.

Technology Implementation

Deployment of digital solutions such as cloud, AI, and automation to modernize processes.

Cultural Change

Support in transforming corporate culture to promote innovation, collaboration, and adaptability.

Change Management

We provide long-term support during transformations, including successful implementation in interim management roles.

Your advantages

Enhanced Competitiveness

Active transformation ensures long-term success.

Cost and Efficiency Advantages

Optimized processes and technologies reduce costs and increase efficiency.

Higher Innovation Potential

Agility and future readiness through new business models and offerings.

Mastering Challenges

We help overcome resistance to change and complex processes with confidence—for a sustainably successful transformation.

Benefit from our service worlds in Basics, Regulatory, Supply Chain, Strategy, Commercial, and Support.
Within the scope of your project, we link the necessary processes into a single project, which we manage and implement to success on your behalf.

BASICS

LOCATION FINDING
COMPANY FOUNDING
LICENSES
OFFICE SETUP & IT
RELOCATION SERVICE

REGULATORY

PHARMACOVIGILANCE
REGULATROY AFFAIRS
QUALITY & QUALITY FUNCTIONS
HEOR, MARKET ACCESS & PAYER STRATEGY
KOL STRATEGY & HEALTH POLICY

SUPPLY CHAIN

PROCUREMENT
(CO)PACKAGING & SERIALIZATION
LOGISTICS & CUSTOMER SERVICE
WAREHOUSING, RETURNS & IVENTORY MANAGEMENT
BUSINESS DEVELOPMENT & LICENSING WITH C(D)MOS

STRATEGY

MARKET RESEARCH & ANALYTICS
PRICING & REIMBURSEMENT
TENDER MANAGEMENT
MARKETING PLAN
SALES STRATEGY

COMMERCIAL

DEMAND FORCASTING
WHOLESALER AGREEMENTS & DISTRIBUTION
LAUNCH MANAGEMENT
KAM, MSL & SALES REPS & E-REP TEAMS
OMNICHANNEL MARKETING, PR & EVENTS

SUPPORT

HR SERVICES & EXECUTIVE SEARCH
CONTROLLING & ACCOUNTING
TAX ADVISORY
PHARMA LAWYERS
MEDICAL HOTLINES

Across all these areas, PHARMALIZED® manages processes and projects, ensuring perfect project management. From our strong partner network, we select the best service providers for your tasks and take full responsibility for project coordination as your Single Point of Contact. State-of-the-art technologies, innovative solutions, and long-term partnerships guarantee project success.

With over 20 years of experience in the pharmaceutical industry and a cross-functional network, we bring in-depth expertise in Regulatory, Supply Chain, and Commercial areas—for successful transformation processes and Go-to-Market projects. PHARMALIZED® always implements the right solutions tailored to each situation and independently selects the most suitable specialists.

Go-To-Market

PHARMALIZED®'s Go-to-Market strategy includes systematic planning with target audience analysis, marketing plan, and sales strategy to ensure a successful market launch. The approach involves identifying the target market, clarifying the value proposition, defining the pricing strategy, developing a targeted advertising strategy, and selecting the optimal distribution channels. This provides clients with a clear market understanding, reduces marketing costs, improves product positioning, and ensures an effective market introduction.

UNDERSTAND

MARKET ANALYSIS & IDENTFYING TARGET MARKET
TARGET CUSTOMER DEFINITION
CLARIFYING VALUE PROPOSITION & BUSNIESS MISSION
COMPETITIVE ANALYSIS

EVALUATE

CREATING BUSINESS PLAN & BUDGET
DEFINING PRODUCT POSITIONING, DIFFERATIATION & PRICING
CRAFTING MARKETING & PROMOTION PLANS
CHOOSING SALES & DISTRIBUTION CHANNELS

RESEARCH

RISK ASSESSMENT
(MARKET) FEASIBILITY STUDIES
BUSINESS DEVELOPEMNT & PARTNERING OPPORTUNITIES
ORGANISATION & INFRASTRUCTURE

PLAN

CUSTOMER SUPPORT AND SERVICE
BUDGET AND REDUCING COSTS
TIMELINES AND REDUCING TIME TO MARKET
BUSINESS MODEL DESIGN & PORTFOLIO PLANNING

MEASURE

STRATEGY WORKSHOPS
SETTING METRICS & KPIS TO MONITOR PERFORMANCE
FEEDBACK LOOPS & MILESTONES
PROCESS & ROLES,
SKILSS & EXPERTISE

An effective market launch strategy brings numerous benefits to your company: it sharpens your mission and messaging, improves understanding of the market and target audience, reduces advertising costs, and accelerates market entry. Additionally, it strengthens customer trust and significantly increases the growth potential of your products.

With our approach and flawless strategic planning, we define the right team and develop individually optimized processes to ensure that your product successfully and sustainably reaches the market.

Go-To-Market Example

Last year, an innovative specialty company from the East Coast of the USA approached us, having been recommended through our network.

The company offers innovative products in the Central Nervous System area and planned to enter the German market. The intended timeframe for this was one year. The product was a well-known molecule already introduced multiple times on the market, but with a new and innovative, faster-acting formulation.

The project included the following components:

Market Assessment
Pricing & Reimbursement
Product Strategy
Go-To-Market Strategy
Sales and Marketing Plan
Resourcing and Implementation Needs

We then developed a concept, identified the necessary partner companies, and created a project plan. Involved companies and their tasks: ……..

Please feel free to contact us for more information. In a personal meeting, we would be happy to present our Go-To-Market reference case: This email address is being protected from spambots. You need JavaScript enabled to view it.

Trading

We are happy to act as intermediaries in the Trading sector for our clients as part of Go-To-Market activities.

Opportunities

Let us know if you would like us to explore opportunities to position you as a CMO or CDMO, in out-licensing, or in the trade of APIs, intermediates, or FDFs with companies in Europe — specifically in Germany — or in Emerging Markets.

For all tasks, you benefit from our extensive and personal network. We are also happy to organize roadshows, traveling with you to selected and interested local manufacturers.

Approach

We develop a strategy for your positioning. This includes a target profile for potential clients, a business plan, and opportunities for presenting at trade fairs. Additionally, we create a presentation reflecting the local market to introduce you to our network. This presentation includes a company overview, cooperation opportunities, and a summary of all products you offer.

Local Presence and M&A

We can act as your official local presence or build a complete business unit for you.

If you are interested in acquiring an existing local organization, we can also assist by identifying suitable opportunities for you.

Go-To-Market Areas

Europe, Germany – Headquarters in Frankfurt am Main
Africa – Partners in Nairobi, Kenya and Abidjan, Ivory Coast
Latin America – Partners in Sao Paulo, Brazil and Buenos Aires, Argentina

Sourcing Partners

Mumbai and Hyderabad, India
Basel and Zug, Switzerland

Please feel free to contact us for more information. In a personal meeting, we would be happy to present our Trading reference case: This email address is being protected from spambots. You need JavaScript enabled to view it.